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Case Study

Soma

Soma is a cognitive supplement built on adaptogens and nootropics. We drew its capsule, its packaging and its website.

Client
Soma
Industry
VC & Startups
Stage
Launch
Location
London, United Kingdom
Years
2023
Built
Brand · Packaging · Website
Website
[ Visit Website → ]
A glossy black bottle cap with ridged threads, seen close against a pale grey ground.

01 · The Result

A Clinical BrandWith A Natural Source.

The capsule carries the name, split in two. Photography moves between the laboratory and the leaf. The packaging and the site stay cool, exact and quiet.
  • A man in a white coat and a pink tie stands in a mirrored steel tunnel, wearing dark goggles, seen through a fisheye lens.
  • A soft-focus green leaf and stem seen through frosted plastic, in pale blue and green light.
  • Three glass bottles with vapour inside a black machine, lit from within against a dark background.
  • An open steel drawer in a white cabinet, holding clear glass containers, labels and a small red tray.

02 · What They Asked For

A Supplement BuiltOn Precision.

Soma is a cognitive supplement, formulated with clinically studied adaptogens and nootropics. It aims to sharpen mental clarity and lower stress, without compromise.
The brief was a brand that a person could trust with a health product. We designed the identity, the packaging and the website, and directed the photography that sits between them.

03 · What We Found

A Supplement Asks For Trust.Trust Looks Like Restraint.

Wellness brands lean on leaves and soft colour. Soma's argument is method. The identity had to look measured first and natural second, so the science comes forward and the plant stays in the picture.

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04 · What We Built, In Order

A Capsule, A PackAnd A Website.

The capsule sits at the centre. Each piece shows it the same way: split, upright and alone.

  1. 01

    Capsule

    A capsule standing upright on a pale grey ground, black in the top half and white in the bottom half, with SO MA printed vertically.

    The mark is the product itself: a capsule, half black and half white, with the name set along its length.

  2. 02

    Foil Pack

    A silver foil sachet with a raised capsule shape in the centre and the letters SO MA printed along it.

    A crinkled silver sachet with the capsule raised in the middle and the name set upright on it.

  3. 03

    Website

    A large screen on the wall of a dark, empty hall showing a capsule set between a black square and a white square.

    A dark, quiet screen in which the capsule opens into a black half and a white half.

  4. 04

    Brand In Use

    A dark delivery truck seen from above on a grey road, with SO MA and a capsule printed on its roof.

    The name and the capsule scaled up onto a delivery truck, seen from above.

A small black and white capsule resting on a large dark green leaf beaded with water.

05 · The One Decision

One Capsule,One Leaf.

The pill is small, white and exact. The plant around it stays large, wet and dark. That balance sets how the brand speaks about science and nature.

06 · What This Taught Us

Precision IsA Brand Voice.

A supplement makes a quiet promise. Soma answers it with method: one capsule, one split, one way of showing it.
Repeating the same object in the same position lets a new product feel established. The plant and the laboratory then share a picture without competing.

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