Branding for furniture, object & industrial design brands
You Design Objects People Want ToLive With.Online, They Read Like Inventory.
We brand furniture, object and industrial design companies, and build the digital presence that makes a collection feel as considered as the piece, so buyers, specifiers and the trade choose you on sight.
- 100+brands built since 2023
- 28countries served
- 8-10weeks to a full rebrand & platform
- 100%of the risk on us, not you
We work with the makers of the objects people live with: the furniture houses selling to homes and to the trade, the lighting and object brands built on one signature form, the industrial design studios turning a prototype into a product. World-class pieces, almost always undersold by a catalogue that reads like a spreadsheet. Across 100+ brands in 28+ countries, we've given brands like these an identity and a digital platform as considered as the object itself, so the premium they've earned finally shows up in how they're seen, who specifies them, and what they can charge.
Object Brands Whose Buyers JudgeThe Piece By The Page It Sits On.
Five Corners Of Object Design We Know Inside Out
Rug, textile and soft furnishing brands where material and touch have to come through on a screen.
Three ways you sell, one challenge
You sell to architects, interior designers and specifiers. We build the trade portal, spec sheets and pricing tiers that make specifying you effortless, and a brand a designer is proud to put in a client's home.
Buyers Don't Purchase The Piece.They Purchase The World The Piece Belongs To.
The Object Gap™
The brand whose objects feel most considered online wins the spec, the sale and the price. Close the object gap and the piece sells itself.
Right now, lesser pieces are being specified over yours. Not because they are better made. Because they are better presented.
Version 1What you actually are
Materials, tolerances, proportion, the years spent on a single joint. The real, hard-won quality in every piece you make.
Version 2What buyers can see
Your product pages, your catalogue, your feed, your spec sheets. The only version most buyers and specifiers meet before they decide.
Version 3What they assume
The object that is presented like a design piece is assumed to be one. Presentation sets the price, earns the spec and creates the pull, long before anyone touches the material.
Every Problem An Object Brand Has Online Is A Variant Of One Disease:
The Piece Reads As Inventory, So The Value Doesn't Hold.
These are the leaks we see in furniture, object and industrial design brands across retail, trade and made-to-order. Each one is a branding or digital-presence failure, and each one has a fix we build.
Your Catalogue Makes DesignPieces Look Like Stock
Website & Platform
The single most expensive gap. A collection of considered objects on a template store with a grid of thumbnails and a price reads like a marketplace, not a design house. The pieces are exceptional; the page strips the value out before a buyer scrolls.
"The piece speaks for itself." It does, in the showroom. Online, the product page speaks first.
What we build
A custom store (Shopify or Next.js) that finally presents each piece the way it deserves, with the art direction, detail and pace that make a buyer feel the object before they own it.
The cure
One Studio, Four Pillars.Every Leak Above ResolvesTo One Or More Of These.
We don't sell a logo or a website in isolation. We close the object gap end to end, which is why our work moves orders and specs, not just the brand book.
What It Unlocks: Demand That Doesn't Depend On The Founder's Network.
Where this leaves you
We Don't Build Websites.We Build Platforms ThatTurn Demand Into Orders.
For most of our clients, the site becomes the place the order actually happens, where buyers configure, specifiers download, and a custom request gets an answer the same day. These are the features that make buying from you feel effortless.
Custom orders
Configurator & Request System
Dimensions, materials, colours and finishes chosen on the page, every request captured in one database, and the manufacturer notified automatically, so a custom order takes minutes instead of a two-week thread.
Trade
Trade Portal & Spec Sheets
A portal where architects and designers log in, see trade pricing, download specs and CAD files, and place orders without the back-and-forth, so specifying you is the easy choice.
Transparency
Live Lead Times & Availability
Real lead times and stock surfaced on the piece, so buyers self-serve the answer that usually costs you a week, and never get a surprise at the wrong moment.
Communication
Automated Order Updates
Approvals, production status and delivery updates in one place, so a customer watches their piece being made and nobody writes "where are we?" again.
*In the end it all serves one thing: communication. Close orders faster, kill confusion early, and make every buyer and specifier feel looked after, so each one feels like your only client. The result: more orders, more specs, and a premium that finally lands.
Where this leaves you
You HaveThree Options.
- 01
Do Nothing
Keep the catalogue and store that are quietly costing you specs and sales, and hope buyers look past them. They won't. The gap only widens as the design world buys online.
- 02
Hire A Generic Agency
Pay a studio that's never sold a piece to a designer, a specifier or a private buyer, and watch them make you look like every other furniture site. Polished, generic, forgettable, and still inventory.
- 03
Work With The Offsite
Work with the studio built for furniture and object brands, that knows your buyers, your trade and your margins, and makes you the piece they specify instead of the one they scroll past.
Before you ask
Questions We Hear A Lot
- Yes, and almost every client said the same thing first. You stay focused on the pieces; we translate the craft into a brand and a platform that sells it. We speak your world, specs, lead times, materials, trade pricing, custom orders, not fluff.
- A full rebrand plus store or platform runs 8 to 10 weeks. A configurator or trade portal on its own moves faster. We'll give you a clear timeline on the audit.
- Then you don't pay. We keep working at no extra cost until you see a measurable lift in at least two of three indicators: orders and trade enquiries, social engagement, and time on site. The risk is ours.
- No. We work with makers from single-collection studios to established houses, across retail, trade and made-to-order. What matters is that your buyers judge the piece by the page it sits on, and they always do.
- It depends on what you need, one piece or the full transformation. The fastest way to a real number is the free audit, where we scope it to your exact situation. No surprises, no obligation.
- Fifteen minutes. We review your brand, your store and your competitors, and show you exactly where the opportunity is and what to fix first. No pitch. You leave with the map either way.
Ready For The Next Stage?
Tell us where the business is and where you want it to go. The Growth Assessment is a short application, then a working session with the founders on what to build first.
- For businesses planning their next stage of growth
- ≈ 2 min application