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Case Study

Canggu Home

They came for a brand identity. We built the brand and the systems that took a four-person family idea to a seven-figure online furniture store selling across the United States.

Client
Canggu Home
Industry
Furniture & Object Design
Stage
Launch, then Reposition and Scale
Location
Miami, Florida. Ships across the US
Years
2020 to today
Built
Brand · Platform · Growth · Systems
Website
[ Visit Website → ]
A sunlit living room with a cream linen sofa, cushions, a rustic clay urn, a wooden coffee table with books and a fireplace.

01 · The Result

Monthly Sales Went From A FewThousand To A Few Hundred Thousand.

Six years in, the family business is a seven-figure online furniture store with buyers in Los Angeles, New York, Houston and most large US cities.

  • 7 Figures

    Annual Revenue

  • 0→30K

    Instagram Followers, From Zero

  • 6 Years

    Ongoing Partnership

    2020 to today, across all three stages

  • A cane-backed chair with a black frame seen from the front against a cream wall.
  • A cane-backed chair with a black frame seen from the front against a cream wall.
  • A black wooden chair with a cane seat, seen from the side against a cream wall.
  • A black wooden chair with a cane seat, seen from the side against a cream wall.

02 · What They Asked For

A Brand Identity, Fast.

Four family members, a supplier list and an idea. They had travelled through eight countries, from Mexico to Morocco, India, Indonesia and Japan, looking for handmade furniture and objects they wanted to sell from Miami to the whole United States.
No store, no followers, one warehouse. They needed to look established before the first supplier meeting, so the core identity was delivered in three weeks. Packaging, collateral and the website followed.
  • A raw clay vase against a deep red-brown backdrop, with the Canggu Home wordmark above it.

03 · What We Found

The Identity Was The Ask.The Infrastructure Was The Problem.

Two very different customers, a homeowner buying one piece and a designer buying twenty. A team of four. None of the systems a business needs to promise, deliver and repeat. The brand had to work outward to the market and inward for the team.

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04 · What We Built, In Order

Brand First. Then Everything TheBrand Needed.

They asked for one of the four. Over six years we built all of them, in the order the business could absorb.

  1. 01

    Strategy & Brand

    A Canggu Home poster in white on black, showing a lamp with a clay base, turned on its side.

    Naming, positioning at the accessible end of premium, identity, packaging, stationery, campaigns and product photography.

  2. 02

    Digital & Platform

    Two Canggu Home web page screens: a photograph of woven baskets and a product detail.

    A Shopify store designed to convert, a trade program for architects and designers, SEO, tracking, and layouts rebuilt from the data year after year.

  3. 03

    Growth

    A brown clay pot with a strap handle on a Canggu Home social post.

    Instagram from zero followers, the email newsletter, Google and Meta ads to open the channels.

  4. 04

    Systems

    A curved, timber-lined room with a low black table and a black cane chair.

    Loyalty tiers for the trade, automated replies, and the spreadsheets and processes a four-person team needs to answer in real time.

A rust-brown clay vase on a beige backdrop with the words Timeless Design at the foot of the picture.
A soft-focus brown interior: the back of a cane chair and a vase on a table.

05 · The One Decision

One Decision Mattered Most.

A brand universe people could tell apart in a crowded market: clean and contemporary around a product that is rustic and handmade. The photography, the light, the type and the way information sits on the page carry that contrast. It is what makes the product feel special at its price.

06 · What Changed

From A Supplier List To A Store TheWhole Country Buys From.

Other partners came and went in between. The brand, the strategy, the socials and the website stayed with us, and so did the family.

Before · 2020

  • An idea and a supplier list
  • A warehouse, no store
  • Zero followers, nobody knew the name
  • Sales of a few thousand a month
  • Four people doing everything by hand

After · 2026

  • An online furniture store with authority across the US
  • Orders from Los Angeles, New York, Houston and beyond
  • About 30K followers on Instagram
  • Sales of a few hundred thousand a month
  • Two physical locations, logistics handled by a 3PL
  • A trade program with loyalty tiers for architects and designers

100×

Monthly Sales, 2020 To 2026

  • A beige Canggu Home swing tag standing on black stools against orange textile.
  • The arm of a cream bouclé sofa above a round brown rug.

07 · What This Taught Us

Brand, Platform, Growth And SystemsAre One Thing.

The sum of them becomes the business, and the business becomes the brand. Take one away and the business feels it.
A business that scales will need repositioning again to unlock the next stage. Canggu Home is there now, and we are building the next version with them.

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