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Case Study

Ekke

A platform for contemporary Indian design, built as a brand and a website. We made both, and directed the photography.

Client
Ekke
Industry
Fashion
Stage
Launch
Location
Mumbai, India
Years
2023
Built
Brand · Website
Website
[ Visit Website → ]
The letters EKKE in pale type, split by the dark profile of a man's head against a pale grey wall.

01 · The Result

A Brand And A WebsiteFor Indian Design.

One identity and one digital space where fashion, objects and culture sit together, with independent designers at the centre.
  • A person in a checked shirt and pale trousers stands with a bag on a grey studio ground.
  • A person in a black jacket and a puffed black skirt stands with one hand on the hip, with a sculpted collar.
  • Two people seen from behind in dark and patterned jackets, one with a bright blue skirt.
  • The profile of a man in a dark jacket against a pale wall.

02 · What They Asked For

A Platform, NotA Shop.

Ekke is a curated platform for contemporary Indian design, where fashion, objects and culture coexist. It connects independent designers with a global, culturally aware audience.
It was conceived as a brand and a digital experience at once. We built the brand identity and the website, and art directed the images.
  • A person in a grey draped top and a lace skirt stands beside a tall window and a weathered wall.
  • An old sewing machine on a small table covered with a cream cloth, in warm light.

03 · What We Found

A Platform For DesignNeeds Room To Be Looked At.

The project moves away from conventional retail. The aim is a slower, more editorial space, one that connects independent designers with people who care about culture.

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04 · What We Built, In Order

An Identity, A SiteAnd The Pictures.

Brand identity, website design and art direction, built as one thing.

  1. 01

    Brand Identity

    The EKKE wordmark on a pale panel beside a black outlined mark, over a still life and a shoe on white.

    A wordmark of four letters and a mark drawn to sit beside it, used across the site and its pictures.

  2. 02

    Website Design

    An Ekke website page: a product page with small photographs, text on white and a model in dark trousers.

    Product and editorial pages on a quiet, spacious layout, made for looking before buying.

  3. 03

    Art Direction

    Two photographs side by side: a man in profile against a pale wall, and two people seen from behind in dark and patterned jackets.

    Studio portraits and a still life, kept in a pale, muted range so the clothes and objects lead.

05 · What This Taught Us

A Slower StoreNeeds A Slower Layout.

A platform for independent designers is not a shop with a bigger catalogue. It is a place to look at work. The pictures get room, and the interface stays quiet around them.
Fashion, objects and culture share one identity here. The wordmark and the photography carry it, so the brand and the pages read as a single thing.

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A deep brown velvet curved sofa arm against a warm cream wall, with two thin black lamp stems rising at the top.

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Forma Strata

Ninety custom rug requests in two weeks. A configurator and an automated request loop turned demand into orders: from $15K to $154K in one month.

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